Emhlabeni wanamuhla, amalensi okuxhumana anombala aya ngokuya ethandwa, kokubili ngezinjongo zokulungisa nokulungisa umbono.Nokho, kubalulekile ukuqaphela ukuthi amalensi okuxhumana anombala ahilela ukuphepha kwamehlo, futhi ikhwalithi yomkhiqizo ibaluleke kakhulu lapho uthenga.Ngakho-ke, abathengi nabaholi bamabhizinisi kudingeka baqaphele ukuthola amalensi okuxhumana anemibala abangawathemba.

Ngakho-ke, singamthola kanjani umthengisi olungile wamalensi anemibala?Kunezindlela ezimbalwa zokuxazulula le nkinga:

Thatha ithuba lenkundla ye-B2B yochwepheshe

Enye yezindlela ezingcono kakhulu zokuthola abathengisi bezitolo abahle bemibalabala ukusebenzisa inkundla ye-B2B (ibhizinisi-kuya-ibhizinisi) yochwepheshe.Lezi zinkundla zivumela abathengi ukuthi baseshe abathengisi bezitolo ngokusekelwe kumibandela eyahlukene njengekhwalithi yomkhiqizo, ukubuyekezwa kwamakhasimende, kanye namanani entengo.Lokhu kuvumela abathengi ukuthi baqhathanise ama-wholesale futhi bakhethe evumelana nezidingo zabo.

Abathengisi Abahlobene Nocwaningo

Enye indlela yokuthola umthengisi omuhle welensi yokuxhumana ngombala ukwenza ucwaningo lwakho kubathengisi bezitolo abafanelekile endaweni noma esifundeni sakho.Lokhu kungase kuhlanganise ukufinyelela kwamanye amabhizinisi noma abantu abathile embonini abanolwazi lokuthenga kulaba bathengisi bezitolo.Kungase futhi kubandakanye ukwenza ucwaningo lwe-inthanethi ukuze uqonde kangcono isithunzi somthengisi, ukunikezwa kwemikhiqizo kanye nesevisi yamakhasimende.

Qinisekisa izindinganiso zokulawula ikhwalithi zabathengisi bezitolo

Kubalulekile ukuqaphela ukuthi akubona bonke abathengisi bezitolo ezinemibala efanayo.Abanye bangase babe nezindinganiso zokulawula ikhwalithi ephezulu kunabanye.Ngakho-ke, kubaluleke kakhulu ukuqinisekisa izindinganiso zokulawula ikhwalithi zabathengisi bezitolo ngaphambi kokuthenga.Lokhu kungase kuhlanganise ukubuyekeza izitifiketi zomthengisi, imibiko yokuhlolwa nezinqubomgomo zokulawula ikhwalithi.Kungase futhi kubandakanye ukuvakashela esizeni ezindaweni zabathengisi bezitolo ukuze kuqinisekiswe ukuthi imikhiqizo ethengiswayo ihlangabezana nezindinganiso ezidingekayo zokuphepha nekhwalithi.

Bheka uchungechunge oluqinile lokunikezela

Iketanga eliqinile lokuhlinzeka libaluleke kakhulu lapho uthenga amalensi okuxhumana anombala.Lokhu kuhilela ukuqinisekisa ukuthi abathengisi bezitolo banohlelo oluthembekile nolusebenzayo lokuthola nokusabalalisa umkhiqizo.Lokhu kungaqinisekiswa ngokubheka izinkontileka zomthengisi nabahlinzeki, ozakwethu bezokuthutha kanye nama-ejenti okuthengisa.Kungase futhi kubandakanye nokuqinisekisa amandla omthengisi ukuze ahlangabezane nesidingo, aphathe ukuthunyelwa namasiko, futhi athobele izimfuneko zomthetho nezokulawula.

Yenqaba abathengisi ababi

Okokugcina, lapho ufuna umthengisi omuhle wamalensi oxhumana naye anemibala, kubalulekile ukwenqaba abathengisi ababi.Laba bathengisi bangase babe nemikhiqizo yekhwalithi ephansi, isevisi yamakhasimende empofu, noma ukuziphatha okungenasimilo.Abathengi kufanele benze ubuhlakani babo futhi benze ucwaningo ngaphambi kokuthenga ukuze baqinisekise ukuthi umthengisi uyinkampani ethembekile nethembekile.Lokhu kungase kuhlanganise ukuhlola ukubuyekezwa kwamakhasimende, izilinganiso kanye nempendulo evela kumakhasimende angaphambilini.

Kafushane, ukuthola amalensi ombala ofanele wokuthengisa amalensi kudinga inhlanganisela yocwaningo, ukuqinisekiswa, kanye nokukhuthala okufanele.Abathengi kufanele baqaphele futhi bathathe izinyathelo ezidingekayo ukuze bathole abathengisi bezitolo abahloniphekile nabathembekile abahlangabezana nezidingo zabo zokuphepha, ikhwalithi, kanye nenani.Ngokusebenzisa inkundla ye-B2B yobungcweti, ukwenza ucwaningo, ukuqinisekisa izindinganiso zokulawula ikhwalithi namaketango okunikezela, nokwenqaba abathengisi ababi, abathengi bangaqinisekisa ukuthi bathenga ngokuphephile nangokunolwazi.